12 Tech and Publishing: from the outside in

October 2012

First of all, let me say I am SO delighted to be going to Frankfurt when New Zealand is the Guest of Honour at the Frankfurt Book Fair!

In finalising things before leaving for the Tools of Change Conference and the Fair, I have been pondering again my dual working life (explored fully in my last post).

I have a foot in both the Tech and the Publishing businesses. Working at a software company keeps me on my toes and reminds me that no matter how much I’ve achieved in the past or how well I’ve done academically, there is always more to learn. I’m not yet fluent in the language of SQL servers, networks, and computer infrastructure, but I can hold a decent conversation. I’ve also learned just how important communication and tacit knowledge is. What people take for granted is often the thing that is the hardest to explain: it’s so ‘known’ that the words are not there. It’s been fascinating to see the theory of Knowledge Management (a postgraduate paper I did last year), borne out. And I am only fully aware of this in this environment because I’ve come from the outside in. I’m no longer the one with all the knowledge.

The proverbial other side of the coin is why it is precisely those from outside an industry who may see the opportunities. We know that the tech startups have much to offer the Publishing industry. However, it’s not just because of their tech skills, but because they are outsiders, with new perspectives. I explore some of this ‘rewriting of narratives’ in an article just published in Publishing Perspectives called ‘Why Fanfics are like Startups‘.

All my new and my own tacit knowledge come together here at Say Books, where I explore my passion for online publishing, and can establish close relationships with authors and readers. I love one on one conversations (Susan Cain, yes!). Of course in the Castle fandom, and with people who share my enthusiasm for publishing, I can be mistaken for an especially outgoing extrovert!

Hello, Frankfurt!

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